SPLY — Studio Shopify Theme
$209Everything in Grow, plus ROAM and RNNR browse modes, the media-background drop gate, and full merchant control.View DemoPassword: exp Installation — Self InstallWhat's included with Install For Me?
Our team sets up the theme in your store — installing it, adding your logo and backgrounds, building the sections, and assigning your collections, menus, and metafields. You just send your assets and a collaborator invite after checkout.View the live demo: sply-studio.webexp.dev (password: EXP)
Grow runs a store. Studio runs the drop.
Studio is the complete SPLY, built around one feature nothing else on Shopify has: ROAM.
ROAM is an infinite, draggable canvas of floating product cutouts. One product snapped to centre in focus, the rest scattered around it. Drag in any direction and it loops forever. Tap the centred product and it zooms into the page. It is the kind of thing people screen-record and post. Your store becomes a destination, not a webpage.
On top of ROAM, Studio adds the drop spectacle: a low-opacity image or video behind the frosted blur on your enter modal and your password gate, so the gate to your launch feels like an event. Everything in Grow does one of two things, sell harder during a drop or make your brand feel established between them. Studio adds the part people remember.
If you are posting "drops Friday" and watching inventory move in real time, this is your version.
Everything in Starter and Grow, Plus
ROAM
- ROAM browse mode: an infinite floating-canvas of product cutouts, a Studio exclusive
- Tap-to-enter handoff: the centred product zooms straight into its page
- Featured landing product: tag a product to choose where new visitors land
The Drop Spectacle
- Media-background enter modal: a low-opacity image or video behind the frosted blur
- Media-background drop gate: an image or video behind your password page, with independent blur and tint
Who It's For
Drop brands. Hype brands. The ones counting down to launch day. If you run limited releases, capsule collections, or timed drops, Studio was built for that exact moment.
Why Studio
ROAM is the thing people remember and share. The media-background gate makes your launch feel like an event. That is the difference between a Shopify store and a brand people come back to, even when nothing is live.
To self-install, follow our tutorial here:
https://www.youtube.com//@webexp
If you'd rather have the WEBEXP team install your theme, select the "Install For Me" option above. We will reach out to you via the email provided at checkout.
If you don't have an active Shopify store, we will start one for you!
- A Mac or Windows Desktop/Laptop
- An Active Shopify Subscription
If you don't have an active Shopify store, we can start one for you!
Or try a Shopify trial for 3 days free + 3 months for $1 each! Click Here To Claim
Due to this being a digital product, all sales are final.
View our full refund policy here
For any questions or concerns, you can contact us via email:
or via Instagram:
@webexp.dev
Valid for one year from the date of purchase. Includes all updates and support released during the license period at no additional cost. To continue receiving updates after the first year, the license must be renewed annually. Renewal is not required — your theme will remain fully functional without it. There are no automatic subscription fees.
1 License = 1 Shopify store.
By purchasing this product, you have read and agreed with our license agreement terms. Breaking these terms will result in a lifetime ban from purchasing future WEBEXP assets and legal action taken against you.
View our full license terms Here
Stores using SPLY Theme
NUBILA
Your store. Full screen.
One swipe at a time. No grid. No clutter. Just product.
Recorded on iPhone — SPLY Studio demo store
Your store right now vs. SPLY
Every Shopify store looks the same. SPLY makes yours feel like an experience.






Same grid. Every store.

Tap in. One product. Full takeover.
Every detail, intentional.
SPLY isn't a template with a coat of paint. Every feature was designed for brands that care how they show up.
An infinite, draggable canvas of floating product cutouts, one snapped to center in focus. The browse mode people screen-record and post. Exclusive to Studio.
A radial carousel you spin like a turntable. Products ride the circle, the one at the top opens up large in the center, and a tap takes you straight into it. The third way to browse, exclusive to Studio.
Your catalog is a dense grid of cutouts. Tap to zoom a level in, tap a product and it opens full screen. Browsing that feels like an app, not a webpage.
Swipe up and down between products, sideways through their images. Full screen, one product at a time, seamless the whole way.
Two seed colors drive the entire palette, light and dark, with an optional visitor toggle. Your cutouts float on either.
A pre-launch gate with a live countdown, an auto-unlock button that opens the store the moment your timer hits zero, and an image or video behind the frosted blur. The wait becomes the event.
A frosted full-screen intro on first visit, with an optional image or video behind the blur. What a visitor feels before they see a single product.
A free-shipping progress bar, a restrained upsell row, and express checkout buttons, built into the drawer. Quiet work that lifts every order.
A stark signup pop-up, plus a Klaviyo slot on the gate for email and SMS. Build the list before you drop.
Heading and body fonts, a clean sans or Red Hat Mono. Pick once and the whole store follows.
Per product, opens in a clean modal. Configured via metafield so every SKU carries the right chart.
Choose Your Version
Three tiers. One identity.
Every version includes the vertical swipe feed. Pick the one that matches where your brand is right now.
Starter
$109
|
Grow
$159
Most Popular
|
Studio
$209
Full Suite
| |
|---|---|---|---|
| Core Experience | |||
| Zoom Navigation | |||
| Persistent Shell | |||
| No-Reload PDP | |||
| Vertical Product Swipe | |||
| Image Carousel | |||
| Light + Dark Mode | |||
| Mode Toggle | |||
| Cart Drawer | |||
| Announcement Bar | |||
| Editorial Section | |||
| Gallery Section | |||
| FAQ Section | |||
| Video Section | |||
| Password Page + Countdown | |||
| Size Chart Metafield | |||
| Customer Accounts | |||
| Drop Tools | |||
| Enter Modal | |||
| Loading Screen | |||
| Cart Progress Bar | |||
| Cart Upsell Carousel | |||
| Express Checkout Buttons | |||
| Email Pop-up | |||
| Lookbook Section | |||
| Password Drop Gate | |||
| Spectacle | |||
| ROAM Browse Mode | |||
| RNNR Browse Mode | |||
| Media-Background Drop Gate | |||
| Media-Background Enter Modal | |||
| Get Starter | Get Grow | Get Studio |
Built with support.
Every purchase includes everything you need to launch confidently. If something breaks, we fix it.
Step-by-step guide to install and customize SPLY on your store.
Email SupportDirect line to the developer. We respond within 1 to 2 business days.
A polished setup guide ships with every theme. Install and launch SPLY Studio in under 30 minutes.
1 year of bug fixes and feature updates included.
FAQ
Common questions
Everything you need to know before you buy.
Studio is the complete SPLY. On top of everything in Grow, you get ROAM, the infinite floating-canvas browse mode that people screen-record and post, plus the immersive layer: an image or video behind the frosted blur on both the enter screen and the password drop gate. Grow runs a polished store. Studio turns a launch into an event.
Studio is built for drop brands. If you run limited releases, count down to launch day, and want your store to feel like a destination between drops, Studio is that. You get ROAM, the media-background drop gate, and the full conversion layer. If you are not running drops and do not need ROAM or the immersive backgrounds, Grow covers most stores and you can upgrade later for the difference.
SPLY works on every Shopify plan: Basic, Shopify, Advanced, and Plus. It is built on Shopify 2.0 (Online Store 2.0), supported across all plans. No workarounds, no limitations.
One-time purchase. You pay once and the theme is yours. Your purchase includes 1 year of updates and support. After that year your theme still works perfectly, and you can renew if you want to keep receiving updates and support.
No. SPLY is a standard Shopify theme. You upload the .zip in your admin under Online Store, Themes, Add theme, and it is ready to customize. We include a setup guide with every purchase.
If you want hands-off setup, we offer a $30 theme setup service that covers uploading the theme, setting your logo, colors, and navigation, and adding up to 3 products so your store is ready to preview. That is theme setup only, not full store setup like domains, shipping, taxes, or bulk uploads.
With Install For Me, our team handles the full theme setup inside your Shopify store, so it goes live and on-brand without you touching any code. That covers:
- Installing and configuring the theme
- Adding your logo and backgrounds
- Building out the sections and layout
- Assigning your collections and menus
- Creating the metafields the theme uses
Don't have a Shopify store yet? We'll help you get one started. After checkout, we reach out via your order email to collect your assets and a collaborator invite, then take it from there.
It covers getting the theme set up and looking right — not custom code or writing your product copy, though we're glad to quote those separately.
SPLY is built on Shopify 2.0, so any app that follows Shopify's standard integration methods (app blocks, script tags, theme app extensions) will work. That covers most popular apps: Klaviyo, Judge.me, Loox, Shopify Email, Google Analytics, Meta Pixel, and more.
The only apps that might need a small adjustment are ones that inject CSS targeting Dawn class names, since SPLY uses its own class system. That is rare and usually quick.
Instantly. After checkout you get an email with a download link for the .zip file. No waiting, no approval process. You can upload it to your store right away.
Each license covers one Shopify store. If you run multiple stores you will need a license for each one. This is standard across the indie theme space and lets us keep prices accessible while sustaining development and support.
Yes. Reach out and we will set up a discounted upgrade so you only pay the difference between tiers. You keep your customizations, the higher tier just adds more sections and features on top of what you already have.
Your purchase includes 1 year of email support. If something breaks, if you hit a wall during setup, or if you need guidance on customization, reach out and we will help, usually within a few hours on business days. After the first year you can renew your license to keep receiving support.
Support covers theme functionality and setup questions. Custom development, third-party app conflicts, and full store builds fall under our development services.
Your purchase includes 1 year of bug fixes and updates within your tier. When we push an update you get an email with the new .zip and a changelog so you know what changed. After the first year your theme keeps working, and you can renew to keep receiving updates.
Because SPLY is a digital product delivered instantly, we do not offer refunds after download. We encourage you to check the live demo thoroughly before purchasing so you know exactly what you are getting. If you run into a legitimate issue after purchase, contact us and we will work with you to resolve it.
The Shopify Theme Store's guidelines push every theme toward a similar structure. SPLY is opinionated on purpose: the zoom navigation, the cutout-on-canvas look, the locked design system. Selling it directly lets us keep that identity without compromise.
Yes. Every tier includes a heading and body font picker, a clean sans or Red Hat Mono for a technical feel. Your whole palette is driven by two seed colors, one for light mode and one for dark, and visitors can toggle between them. The design is intentionally constrained so your brand comes through in your product imagery, not in a 40-option settings panel.
Your brand deserves better than a grid.
Pick your tier. Install today. Look premium tonight.
One-time purchase · Instant download · Free updates for 1 yearSave this for later — get 10% off.
We'll send the demo links and a private code straight to your inbox.
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