SPLY — Starter Shopify Theme

View the live demo: sply-starter.webexp.dev (password: EXP)

The look and the engine. Nothing you don't need.

SPLY is a zoom-navigation theme built for streetwear and fashion drops. Products float as cutouts on a clean canvas in a dense grid. Tap to zoom in. Tap a product and it opens full-screen with no page reload, swipe up and down to move between products, swipe sideways through the photos. Browsing it feels like an app, not a webpage. There is nothing else like it on Shopify.

Starter is the entry tier: the full engine, the signature look, light and dark mode, and the core brand pages. A clean, fast, sellable store with the SPLY signature and nothing that sells harder for you yet. When you are ready for conversion and drop tooling, upgrade to Grow or Studio.

What's Included

The Engine

• Zoom-navigation grid: dense grid, tap to zoom, no-reload product view
• Two-axis browsing: swipe between products, swipe through images
• Cutout-on-white product system that floats on your background
• Light and dark mode from two seed colours, with an optional visitor toggle
• Heading and body fonts: system sans or Red Hat Mono
• Category bar: filter the grid by type, tag, or collection, with no reload
• Add to cart straight from the product view

Brand Pages

• Announcement bar, Editorial, Gallery, FAQ, and Video sections
• Password page with a launch countdown and email capture
• Size chart modal, customer accounts, and every core page

Who It's For

New and growing labels that want the signature SPLY look and the fastest browse on Shopify, without paying for features they will not use yet.

Why Starter

It is the whole concept, the look and the engine, at the entry price. Start here, and upgrade the day you start running real drops.

To self-install, follow our tutorial here:
https://www.youtube.com//@webexp

If you'd rather have the WEBEXP team install your theme, select the "Install For Me" option above. We will reach out to you via the email provided at checkout.

If you don't have an active Shopify store, we will start one for you!

1. A Mac or Windows Desktop/Laptop
2. An Active Shopify Subscription

If you don't have an active Shopify store, we can start one for you!

Or try a Shopify trial for 3 days free + 3 months for $1 each! Click Here To Claim

Due to this being a digital product, all sales are final.

View our full refund policy here

For any questions or concerns, you can contact us via email:

contact@webexp.dev

or via Instagram:

@webexp.dev

Valid for one year from the date of purchase. Includes all updates and support released during the license period at no additional cost. To continue receiving updates after the first year, the license must be renewed annually. Renewal is not required — your theme will remain fully functional without it. There are no automatic subscription fees.

1 License = 1 Shopify store.

By purchasing this product, you have read and agreed with our license agreement terms. Breaking these terms will result in a lifetime ban from purchasing future WEBEXP assets and legal action taken against you.

View our full license terms Here