DRIFT — Studio

Studio includes everything in Pro plus two categories of features:

Drop tools — countdown timer on your password page, countdown bar in the announcement bar, product badges (via metafield or tag), quick-add overlay on feed and grid, low stock indicator with pulsing dot on the PDP, image magnifier (2× hover zoom on desktop), colorway swatches linking related products, and cart upsell/cross-sell recommendations.

Immersive experience — full-bleed image or video backgrounds (separate light/dark uploads), branded loading screen, lookbook section with shoppable hotspots, gallery/image grid section, featured collection showcase with auto-scroll marquee, and discount code reveal in the email popup.

If you're running drops with limited quantities, building a brand world beyond just product pages, or want every conversion tool available — Studio is built for that.

Studio is built for brands that run drops, use scarcity to drive sales, and want their store to feel like a full brand experience — not just a shop. If you're launching limited collections with countdowns, need low stock urgency on product pages, want quick-add so customers can buy without leaving the feed, or want immersive backgrounds and a lookbook section — Studio gives you all of that.

If you don't run drops and don't need the immersive sections, Pro covers everything most stores need. You can always upgrade later and only pay the difference.

DRIFT works on every Shopify plan — Basic, Shopify, Advanced, and Plus. The theme is built on Shopify 2.0 (Online Store 2.0), which is supported across all plans. No workarounds, no limitations.

One-time purchase. You pay once and the theme is yours forever — no monthly fees, no recurring charges. Your purchase includes 1 year of updates and support. After that year, your theme still works perfectly — if you want continued updates and support, you can renew your license for another year.

No. DRIFT is a standard Shopify theme — you upload the .zip file in your admin under Online Store → Themes → Add theme, and it's ready to customize. If you've ever installed a Shopify theme before, it's the same process. We also include setup documentation with every purchase.

If you want hands-off setup, we offer a $30 theme setup service that covers uploading the theme, configuring your logo, navigation, and mode toggle, and adding up to 3 products so your store is ready to preview. This is theme setup only — it does not include full store setup like domain configuration, shipping, taxes, email flows, or bulk product uploads.

DRIFT is built on Shopify 2.0, so any app that follows Shopify's standard integration methods (app blocks, script tags, theme app extensions) will work. That covers the vast majority of popular apps — Klaviyo, Judge.me, Loox, Shopify Email, Google Analytics, Meta Pixel, and so on.

The only apps that might need minor adjustments are ones that inject custom CSS targeting specific Dawn class names, since DRIFT uses its own class naming system. This is rare and usually a quick fix.

Instantly. After checkout you'll receive an email with a download link for the theme .zip file. No waiting, no approval process. You can upload it to your store immediately.

Each license covers one Shopify store. If you run multiple stores, you'll need a separate license for each one. This is standard across the indie theme space — it lets us keep prices accessible while sustaining development and support.

You can set a badge two ways: add a "custom.badge" metafield with any text ("Limited", "Exclusive", "1 of 50"), or add a tag prefixed with "badge:" (like "badge:New"). Metafield badges take priority if both exist. Badges auto-stack with the sale badge if the product also has a compare-at price — so you'd see "LIMITED" above "SAVE 20%" on the same product.

You link related products together using a "custom.colorways" metafield (list of product references) on each product. Each product also gets a "custom.colorway_color" metafield with a hex color value. On the PDP, circular color swatches appear — clicking one navigates to that product. It's product-level linking, not variant-level, so each colorway can have its own images, description, and inventory.

The background system is global — it applies across your entire store via the drift-background snippet. You upload separate images or videos for light and dark mode and control the overlay opacity. It's designed to create a consistent brand atmosphere. If you want a clean solid background instead, just don't upload background media and DRIFT defaults to the standard solid color.

Two countdown features work together. The password page countdown is a full-screen timer customers see before your store goes live — set a date and time, and it counts down automatically. The announcement bar countdown is a persistent bar at the top of every page once your store is live — use it for drop end times, sale deadlines, or shipping cutoffs. Both are configurable in the theme editor with no code needed.

Your purchase includes 1 year of email support. If something breaks, if you hit a wall during setup, or if you need guidance on customization — reach out and we'll help. We typically respond within 1 to 2 business days. After the first year, you can renew your license to continue receiving support.

Support covers theme functionality and setup questions. It does not cover custom development, third-party app conflicts, or full store builds — those fall under our development services.

Your purchase includes 1 year of bug fixes and updates within your tier. When we push an update, you'll get an email with the new .zip file and a changelog so you know what changed. After the first year, your theme still works perfectly — if you want to keep receiving updates, you can renew your license for another year.

Because DRIFT is a digital product delivered instantly, we don't offer refunds after download. We encourage you to check the live demo thoroughly before purchasing so you know exactly what you're getting. If you run into a legitimate issue with the theme after purchase, contact us — we'll work with you to resolve it.

The Shopify Theme Store has strict design and feature guidelines that push every theme toward a similar structure. DRIFT is opinionated on purpose — the vertical swipe feed, the glassmorphic UI, the locked design system. That's what makes it different, and that's what makes it feel like a custom build. Selling independently lets us keep that identity without compromise.

DRIFT uses system fonts by default for instant rendering and zero layout shift — no flash of unstyled text, no external font downloads slowing your store. Colors adapt automatically through the light/dark mode system. The design is intentionally constrained so your brand comes through in your imagery, not in a 40-option settings panel.